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Home Depot The Home Depot PRO -  Senior Manager Marketing Operations in Jacksonville, Florida

POSITION PURPOSE:

The Marketing Operations Senior Manager will play a critical role building and managing critical systems and processes to support a modern-day marketing team. They will serve as a trusted adviser to marketing leaders and analytics leaders to track and measure campaign success and to drive operational KPIs. This role will also serve as Marketing's representative and advocate throughout the organization on IT projects, data projects, etc. This position will supervise a small team and oversee the operational structure supporting all marketing campaigns and data

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES:

  • 80% - System and Process Development/Management and Improvement: Evaluates, onboards and manages new technologies to improve and optimize marketing team performance Serves as the primary administrator; overseeing the development, implementation and the ongoing management of marketing automation technology Establishes and maintains scalable processes that ensure best practices in overall marketing operations, campaign, and lead management Works with Marketing and Analytics teams to develop and evolve campaign analytics to improve outcomes Continually improves processes across marketing team to maximize efficiency & scalability Manage marketing database, continually working to improve data quality, hygiene, and standardization Manage customer segmentation processes, continually improving to meet and exceed campaign objectives

  • 10% - People: Provides leadership, mentoring and coaching to associates Attracts, retains, and develops top talent Conducts annual and mid-year reviews, reviewing individual development plans and providing performance feedback Acts as a coach and proponent of marketing principles and continuous process improvement

  • 10% - Marketing SME and Advocate: Develop system and data requirements for marketing Attend project team meetings and working sessions Regularly communicate with marketing stakeholders on project statuses and impacts to systems, processes & strategies

NATURE AND SCOPE:

This position reports to the Director.

This position has 6 direct reports.

ENVIRONMENTAL JOB REQUIREMENTS:

ENVIRONMENT: Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

TRAVEL: Typically requires overnight travel 5% to 20% of the time.

MINIMUM QUALIFICATIONS:

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

EDUCATION REQUIRED:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

WORK EXPERIENCE REQUIRED: 3 years

MINIMUM AGE: 18

PHYSICAL REQUIREMENTS:

Frequent periods are spent standing or sitting in the same location with some opportunity to move about; occasionally there may be a need to stoop or lift light objects (typically less than 8 pounds).

PREFERRED QUALIFICATIONS:

  • Working knowledge of Microsoft Office Suite

  • Ability to negotiate, handle complaints, settle disputes, and resolve grievances with both internal and external customers

  • Excellent written and verbal communication skills

  • 7+ Years’ experience as a marketing leader, preferably in a marketing operations role

  • 5+ Years’ experience working with marketing automation software, such as SFDC Marketing Cloud (preferred), Adobe Campaign, etc.

  • 3+ Years’ experience working with data quality and augmentation efforts and customer segmentation Extensive experience working with marketing and sales technology stack

  • Strong organization, time and project management skills

KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES:

  • Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

  • Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

  • Develops Talent - Developing people to meet both their career goals and the organization’s goals

  • Directs Work - Providing direction, delegating, and removing obstacles to get work done

  • Financial Acumen - Interpreting and applying understanding of key financial indicators to make better business decisions

  • Manages Ambiguity - Operating effectively, even when things are not certain or the way forward is not clear

  • Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems

  • Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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