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Home Depot Technical SEO Analyst in Austin, Texas

POSITION PURPOSE

As a Technical SEO Analyst at The Home Depot, you will provide technical recommendations, reporting and insights to enable The HomeDepot.com teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the areas you oversee. The role will work across multiple marketing, creative, and IT teams, which will require critical planning, and execution in a fast-paced environment. This individual must possess a strong understanding of the Earned Media and SEO landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and other Earned Media.

As a Search Analyst you may perform:

  • Perform keyword research, continuous site auditing, and recommend on-page optimization based on business objectives for both existing functionality and new opportunities

  • Provide SEO best practices in alignment with current technical principals and homedepot.com systems

  • Research and develop strategies for content and tag development that are continuously enhanced

  • Research, develop and help drive large-scale solutions to broaden organic performance

  • Own daily monitoring of assigned SEO performance, weekly/monthly roadmap and delivery of ad-hoc reporting

  • Evangelizing SEO across multiple departments, business groups and corporate levels

  • Work with cross-functional stakeholders from Merchandising, Product Management, IT, Earned Media, and others to ideate and execute SEO strategy

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.

  • 25% - Monitors campaign performance and executes daily operations

  • 20% - Manages technical projects via Excel

  • 20% - Writes and edits on-page and off-page content in bulk

NATURE AND SCOPE

The position reports to a Search Account Manager

No direct responsibility for supervising others.

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 2 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Intermediate capabilities with Microsoft Excel required

Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style

A steadfast passion for SEO and internet marketing

Preferred Qualifications:

In depth knowledge of current and developing SEO trends and best practices

A basic understanding of HTML/CSS

Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting

E-commerce knowledge and experience a plus

Prior analytics and data analysis exposure is a plus

Knowledge, Skills, Abilities and Competencies:

Exemplary written and oral communication skills

Strong interpersonal skills; ability to work well with others

Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools

Prior analytics and data analysis exposure is a plus

Multi-channel marketing and/or ecommerce experience is a plus We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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