Home Depot Social Paid Media Manager in Atlanta, Georgia
The Paid Media Manager is responsible for executing and optimizing social paid media investments for THD. This responsibility includes not only executing the plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities, and the ability to communicate and justify any changes to the broader media and merchandising teams. The ability to evaluate and synthesize data and creative is also a prerequisite for success given the complexity of the multiple data sources used in the decision making process for paid social media plans.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
55%-Execute Paid Media plans developed by the Media Strategy Team, which are in term informed by the long-term strategy and goals for Stores and Online.
25%-Develop feedback loop with the Media Strategy Team to describe any changes/course corrections to these Media Plans based on real-time opportunities.
20%-Develop reporting tools and measure ongoing effectiveness of homedepot.com's activities against top industry benchmarks.
NATURE AND SCOPE
This position reports to Sr Manager of Paid Media
This position has no Direct Reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
5 to 7 years of experience actively managing and implementing large Paid budgets at an agency and/or large retailer.
Previous experience with retail websites and analytics; connecting social media to online and in-store conversion.
Experience working with large established social properties such as Facebook, Pinterest, Twitter.
Extensive knowledge of audience and ad unit opportunities within each social channel
Knowledge, Skills, Abilities and Competencies:
Knowledge of technical pieces of marketing channels such as website analytics, audiences, data feeds, tracking codes, etc.
Presentation and writing skills
Leadership and cross-functional skills
Financial literacy and business acumen We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.