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Home Depot SEO Analyst, Content Strategy in Atlanta, Georgia

POSITION PURPOSE

As SEO Analyst, Content Strategy, you will provide quantitative research, reporting, and insights that help shape THD.com content strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, and evangelize their findings to help organize diverse THD teams make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst will work across multiple marketing, creative, and dev teams, so planning and execution in a fast-paced environment is critical.

As analyst you will:

  • Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, copy blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.

  • Assess impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)

  • Identify reporting gaps and work with partners to close the gaps

  • Work with SEO Content Manager & Director to implement improvements in content measurement and develop forecasting models

  • Partner with business intelligence and category experience to ensure core content initiatives are coded & tracked properly to provide needed data for measurement

  • Partner with cross-functional teams to share & incorporate learnings into company-wide SOPs and best practices.

  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 35% - Researches and analyzes trends/performance data to identify opportunities for program improvements and enhancements. Manages reporting platform and performs regular and ad hoc data pulls as groundwork for analysis. Provides key insights on business performance.

  • 25% - Monitors campaign performance and executes daily operations

  • 20% - Manages technical projects via Excel

  • 20% - Writes and edits on-page and off-page content in bulk

NATURE AND SCOPE

The position reports to a Search Account Manager

No direct responsibility for supervising others.

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 2 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Intermediate capabilities with Microsoft Excel required

Must have strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style

A steadfast passion for SEO and internet marketing

Preferred Qualifications:

In depth knowledge of current and developing SEO trends and best practices

A basic understanding of HTML/CSS

Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting

E-commerce knowledge and experience a plus

Prior analytics and data analysis exposure is a plus

Knowledge, Skills, Abilities and Competencies:

Exemplary written and oral communication skills

Strong interpersonal skills; ability to work well with others

Experience using SEO and business-related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools

Prior analytics and data analysis exposure is a plus

Multi-channel marketing and/or ecommerce experience is a plus We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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