Home Depot Senior Technical SEO Analyst in Atlanta, Georgia
As a Sr. Technical SEO Analyst at The Home Depot, you will provide the key building blocks for the entire organic search marketing team. This Analyst will provide technical recommendations, reporting and insights to enable The HomeDepot.com teams to identify optimization opportunities and make data-driven decisions that drive traffic and conversion. It will be critical to discover underperforming areas and to identify opportunities that improve overall program performance, for the areas you oversee. The role will work across multiple marketing, Product Management, and IT teams, which will require critical planning, and execution in a fast-paced environment. This individual must possess a strong understanding of the Earned Media and SEO landscape for maximizing the organic discoverability within search engines.
As a Sr. Search Analyst you will:
Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
Provide SEO best practices in alignment with current technical principals and homedepot.com systems
Research and develop strategies for content and tag development that are continuously enhanced
Research, develop and help drive large-scale solutions to broaden organic performance
Own daily monitoring of assigned SEO performance, weekly/monthly roadmap and delivery of ad-hoc reporting
Evangelizing SEO across multiple departments, business groups and corporate levels
Work with cross-functional stakeholders from Merchandising, Product Management, IT, Earned Media, and others to ideate and execute SEO strategy
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
35% Responsible for evangelizing the evolving world of search engines at all levels of the organization in terms of best practices, industry standards, and legal requirements.
25% Own a large part of the project lifecycle; including any needed discovery and initial assessments, program and/or requirements definition, creative briefs, program implementation and launch, and ongoing measurement and reporting. Integrate initiatives with internal partners in Marketing, IT, Creative, Merchandising, Operations.
20% Create, adjust and present plans based on the interplay and performance dynamics between PC, Mobile, and Tablet devices based on customer behavior.
20% Measures ongoing effectiveness of programs against target metrics, and makes frequent adjustments to leverage any changes in the evolving world of search.
NATURE AND SCOPE
Position reports to Search Account Manager.
No direct reports
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 3 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
3-5 years in search engine marketing including on page, off page, social and local SEO strategies
Experience using SEO and business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, SEOmoz, Advanced Web Ranking suite, SEOclarity and keyword research tools
A core understanding of HTML/CSS
Project management experience associated with interactive marketing and/or web projects
Meticulous understanding of SEO white hat vs. black hat tactics
Experience in managing both paid and organic search
Marketing/web experience associated with a national-level retailer
E-commerce knowledge and experience
Prior analytics and data analysis exposure
Strong Communication skills
Solid understanding of the technical pieces of marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds and internal search
Knowledge of Adobe technologies
Knowledge, Skills, Abilities and Competencies:
Intermediate/Advanced capabilities with Microsoft Excel required
A steadfast passion for SEO and internet marketing
Proven SEO Experience and understanding
In depth knowledge of current and developing SEO trends
Understanding of interactive marketing and e-Business strategies, channels, technologies, principles and processes
Web Development, Scripting, SQL
Demonstrated communication and interpersonal skills; ability to work well with others
Strong analytical skills with attention to detail; self-starter We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.