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Home Depot Senior Manager, Marketing CRM in Atlanta, Georgia


The Senior Manager CRM Operations and Insights will lead a team that informs segmentation, life-stage and audience strategy by synthesizing key reporting insights as well as guiding the use of available marketing technologies to support the approach. The Senior Manager will own the implementation of activation programs including the management of agency partner involvement with targeting, model development and segmentation approach. The Senior Manager will drive continuous improvement in measurable outcomes for engagement and retention metrics, as well as the reporting and insights framework to communicate those improvements. The Senior Manager will own a diverse suite of benchmarking and strategy initiatives including industry and competitive analysis, coupon strategy, communication deliverability management and exceptional event and emergency response execution. The successful candidate will bring strong experience leading teams and collaborating cross-functionally to drive quality delivery of day-to-day campaign deployments and projects. This role requires a unique combination of skills: strong knowledge of CRM technologies, operations, strategic and technical mindset, and the ability to work across cross-functional teams. This position partners with the CRM Strategy, CRM Technologies and CRM Creative teams to define, prioritize and sequence projects on the CRM roadmap. The Senior Manager will manage key internal and external relationships to drive the alignment of merchandising, marketing and web strategies and the overall CRM budget. The Senior Manager will develop and manage a team of project managers and analysts, helping them grow in their capabilities and careers.


  • Assist in defining, executing and optimizing CRM strategy for THD customer segmentation and life-stage targets.

  • Lead the implementation of activation programs; responsible for management of agency partners on targeting, modeling and segmentation with respect to activation programs.

  • Lead collaboration and ensures alignment between CRM programs across, merchandising, marketing, and

  • Develop integrated multi channel contact strategy, including channel form factor, offers, target audience, messaging and product offers based on customer behavior.

  • Drive continued innovation of key customer programs to yield increased retention and engagement rates.

  • Manages the design and generation of reporting frameworks that provide insight into the performance of multichannel marketing programs.

  • Define test and learning objectives for CRM programs, including fundamental experimental test design

  • Select, develop, motivate and retain assigned staff


Position reports to Director CRM

Accountable for direct supervision of the work activities of others. In addition to personnel issues -- including selection, termination, performance appraisal and professional development of subordinates.



Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.


Typically requires overnight travel less than 10% of the time.

Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Additional Minimum Qualifications:

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 7 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

Undergraduate degree in Marketing; Master's degree preferred

Preferred Qualifications:

  • 7 years experience in an information-based CRM environment

  • Expertise in integrated channel marketing, including online based channels such as email and social, analytical tools and techniques

  • Previous experience in leading CRM programs

  • Experience with email deliverability

  • Excellent communication skills, especially executive-level communication and the ability to tell a compelling story

  • Ability to see the strategic importance of data and its ability to enable personalized customer experiences

  • Visionary thinker with intuitive insights, who can recognize key opportunities and implement new capabilities

  • A self-starter who is proactive and dedicated to getting results

  • Strong ability to synthesize quantitative and qualitative data into actionable insights on the customer, channel and business

  • Experience leading a direct team of mid-level associates and lead a highly cross functional work group in an engaging, interdependent, and influential way to gain consensus and drive results

Knowledge, Skills, Abilities and Competencies:

  • Understanding of financial analysis; cost analysis, ROI etc.

  • Practical experience managing customer driven change programs from concept through to implementation

  • Strong leadership, mentoring and coaching abilities; comfort leading in a complex and changing environment

  • Ability to influence at all levels in the organization

  • Strong presentation / public speaking skills

  • Attention to detail

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.