Home Depot Earned Media Manager, Technology (SEO) in Atlanta, Georgia
The Earned Media Manager, Technology is responsible for developing a deep understanding and executing the overall company strategy that relates to Earned Media/SEO technology, as well as content management technologies and product merchandising of The Home Depot.
This role is expected to be a thought leader for scalable new programs for internal and external teams, and then work with key stakeholders to drive successful executions. These programs may include, but are not limited to: recommend solutions for new experiences on HomeDepot.com, recommend scalable strategies to help teams and customers, maintenance of current strategies, and improve current operations of Earned Media.
This individual must possess a strong understanding of the Earned Media/SEO landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and other Earned Media at scale. The manager is also responsible for overseeing the ownership, communication and execution of The Home Depot’s enterprise marketing strategy and prioritizes within their team’s workload. It is also expected that the manager will measure and communicate results with team, business and IT partners.
Leadership, management, influential and motivational skills are necessary, as the manager will lead a team and work with interdependent cross-functional stakeholders not limited to: Store Operations, Product Management, Earned Media, Merchandising, Development, Engineering and others to ideate and execute support for our rapidly growing businesses and technologies. This individual will collaborate across teams, creating effective partnerships, and leveraging direction from the Sr. Manager and Director of Earned Media. Experience developing strategies and prioritization backed by data driven decisions are vital. This is a high-profile position that interacts across the Online, Store, IT, Merchandising and Marketing teams and at various levels, so the ability to communicate with and among diverse audiences is necessary.
MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES
40% - Manages the identification, definition, and execution of complex Earned Media strategies and roadmaps that typically involve multiple internal (online, marketing, merchandising, product management, technology) and external (agencies, 3rd party vendors) partners. This will include recommendations for site structure and content development or technology and user experience enhancements that enhances the discoverability of The Home Depot within Earned Media.
20% - Creates and implements processes to optimize the efficiency of the team for data collection and analysis by leveraging internal and external partners in the workflow of improving key categories.
20% - Measures the ongoing effectiveness of the team s efforts against target metrics, and makes frequent adjustments to strategy to support the customer and business needs.
20% - Responsible the team s efforts in evangelizing the evolving world of search engines and Earned Media more generally at all levels of the organization in terms of best practices, industry standards, and legal requirements, especially within the merchandising community.
NATURE AND SCOPE
The position reports to the Sr. Manager, Earned Media or Director of Earned Media.
Accountable for direct supervision of the work activities of others in addition to personnel management including selection, termination, performance appraisal and professional development of subordinates.
ENVIRONMENTAL JOB REQUIREMENTS
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Typically requires overnight travel less than 10% of the time.
Additional Environmental Job Requirements: MINIMUM QUALIFICATIONS
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Additional Minimum Qualifications:
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience: 5 years
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Experience managing, leading and growing a team
5+ years of SEO experience or equivalent digital marketing channel or e-commerce management with SEO as a recent focus, with a proven track record of improving business results
Experience with data analysis, strategy development and operational program development
Working knowledge of SEO tools such as Google Search Console, BrightEdge, DeepCrawl, React
Understanding of enterprise Agile models
Knowledge, Skills, Abilities and Competencies:
Strong understanding of the Earned Media landscape for maximizing the organic discoverability within search engines such as Google, YouTube, Pinterest and Bing
Well-developed presentation skills (oral and written) computer skills required, specifically PowerPoint, Word and Excel
Ability to approach problems systematically, researching all alternatives and making appropriate recommendations
Ability to be deadline oriented with long and short-term projects
Proven data driven approach to solving complex problems and developing strategies
Strong, collaborative team player with interest and ability to lead cross-functional projects and influence and educate stakeholders We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.