Home Depot Director, Strategic Initiatives in Atlanta, Georgia
The Director, Strategic Initiatives is responsible for creating a cohesive customer-backed ecosystem utilizing agile marketing practices. This role will work collaboratively with stakeholders to develop and execute on short-term and long-term plans, while creating a unified customer experience that showcases Home Depot’s breadth and capabilities.
The role is responsible for growing the Home Depot’s market share. Coordinates all internal functions (IT, Operations, Marketing, merchandising etc.), external vendors (agencies, manufacturers, distributors) to constantly create, launch and manage the customer value proposition.
Major Tasks, Responsibilities and Key Accountabilities
20% Collaborate with cross-functional stakeholders to fully understand the approach to customer segments. Consolidate efforts into a cohesive end-to-end strategy that showcases the Home Depot’s capabilities to the consumer. Work seamlessly across varying levels and stakeholders to get work done.
20% Leverage data and agile approach to effectively talk to customers. Allocate budget to deliver the highest return.
20% Develop and monitor metrics and performance goals to ensure programs are driving value. Use data to tell a compelling story. Obtain feedback on an ongoing basis to monitor the degree to which programs meet needs and expectations.
20% Review and make recommendations, in partnership with senior leaders, for the expansion or contraction of key activities and identify overlaps across teams to drive a unified customer experience and fully leverage best practices across silos. Prioritize efforts to ensure resources are allocated to the most impactful opportunities first.
10% Works closely with the Business Development team in developing key external partnerships.
10% Coaches and leads marketing strategy and support teams.
Nature and Scope
Reports to Sr Director, Agile Marketing
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience - 7 years
Physical Job Requirements
Frequent periods are spent standing or sitting in the same location with some opportunity to move about; occasionally there may be a need to stoop or lift light objects (typically less than 8 pounds).
Experience developing a strategic roadmap and managing it through successful execution
Executive presence and ability harness data to tell a compelling story
Sales Strategy/Execution: Ability to apply marketing strategies to sales management initiatives
Ability to develop, design, conduct and mine research for findings that generate actionable insights to advance the core marketing strategy and further grow the business
Ability to create a vision and bring along stakeholders
Knowledge of personalized and agile marketing
Ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs
Knowledge, Skills, Abilities and Competencies
Courage - Is willing to champion an idea or position despite dissent or political risk across levels and groups. Approaches tough assignments with confidence and as an independent thinker; makes own judgements before considering and reconciling own opinions with opinions of others. Is comfortable voicing agreement or disagreement, giving difficult feedback, and holding others accountable based on expectations, even to more senior people.
Instills Trust - Places a strong emphasis on the group meeting its commitments. Is a model of honesty and authenticity, and encourages others to be up front with each other. Fairly represents the interests of others and is trusted to speak up on their behalf.
Builds Effective Teams - Drives efforts to support others in building effective groups and helps dysfunctional groups. Ensures that group members are aligned with group goals and leverages their skills. Takes time to celebrate group success.
Develops Talent - Develops others as individuals and formal leaders; develops groups. Provides in-depth coaching, feedback, and guidance to close current state performance gaps for individuals and groups. Aligns associate and group goals to organization goals.
Decision Quality - Evaluates others’ recommendations to be certain all options and consequences have been fully considered, especially for high-impact, high-stakes decisions. Is seen as an essential decision maker with regard to the area. Fosters an environment for creative and collaborative problem solving and decision making, and associate empowerment to make decisions.
Plans & Aligns - Shares critical objectives so that the function or organization can prioritize and plan. Supports strategic objectives with aggressive yet realistic time frames. Takes steps to coordinate and align plans across multiple workgroups. Distributes organizational resources in a way that aligns with strategic plans and priorities.
Ensures Accountability - Holds self and leaders accountable for setting and meeting agreed upon commitments. Establishes and actively seeks input from formal feedback loops designed to drive accountability. Uses key indicators and processes to monitor the organization's performance against goals. Addresses poor performance in groups; does not allow team to lay blame or make excuses.
Customer Focus - Actively anticipates customer needs and strategically builds strong customer relationships. Consistently delivers customer-centric solutions; leads and coaches group(s) in the value, issues, strategies, and approaches of client partnerships and customer focus. Represents area in discussions of organization-wide client service standards. Makes meeting client needs and goals a top priority for group(s).
Drives Results - Has a track record of exceeding individual and group goals successfully despite obstacles and setbacks. Guides, encourages, and motivates others to drive towards individual and group desired results. Consistently measures against projected results to adjust pace for delivery that meets or exceeds time and resource expectations.
Communicates Effectively - Communicates difficult or complex ideas clearly and effectively with all audiences, including senior management. Uses appropriate technical jargon, context or detail whether in conversation or in writing. Is attentive, non-judgmental, and maintains a dialogue in difficult situations. Uses active listening skills to convey message comprehension and uses nonverbal cues, including small, but meaningful gestures.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.