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Home Depot CRM Campaign Engineer in Atlanta, Georgia

POSITION PURPOSE

The Campaign Engineer will be responsible for managing data using Google Cloud Platform BigQuery and campaign management tools to support campaign planning and management. The position requires being proficient in campaign management tools and techniques, including building campaigns from raw database elements. The Engineer will participate in selected aspects of The Home Depot’s Campaign Management together with Senior Campaign Engineers and will serve a supportive role in the outbound direct marketing function for the team including handling selections, campaign delivery, and post campaign analysis. The role may include liaising with high level internal clients and the agency of record.

MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES

  • 20% Capture marketing campaign requirements through close collaboration with marketing partners

  • 40% Provide marketing support, including set-up of campaigns in Unica, for small to medium size campaigns

  • 40% Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals

NATURE AND SCOPE

Position reports to Manager, CRM

No direct reports

ENVIRONMENTAL JOB REQUIREMENTS

Environment:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

Typically requires overnight travel less than 10% of the time.MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a associate's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 1 years

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Knowledge of campaign management tools with experience with at least one major enterprise toolset

  • Experience leveraging a cloud environment for campaign execution including modern cloud datasources, vendor integrations, and distributed processing

  • Direct marketing, campaign selection, and delivery experience

  • Proficient in MS Excel and PowerPoint

  • Client-facing written and verbal communication skills

  • Ability to learn quickly and work in a collaborative team environment

  • Experience managing internal resources to meet requirements of internal and external partners

Knowledge, Skills, Abilities and Competencies:

  • Excellent verbal and written communication skills; ability to communicate analytical information in clear, concise presentations

  • Experienced in CRM execution and management, preferably in a retail context

  • Experienced in the application of segmentation and predictive modeling

  • Strong analytical skills

  • skilled in utilizing Unica and other CRM software

  • Proficient with PowerPoint, Excel, Access

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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