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Home Depot Associate Manager, Agile Paid Media in Atlanta, Georgia

Position Purpose:

Plan, manage and execute digital media programs and tactics, manage direct activation of social media campaigns on ad platforms. This person will develop and activate campaigns across a variety of partners and platforms. Hire will work closely with data scientists, creative partners and external agencies to build targeted marketing campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; stewardship of plans in conjunction with marketing goals. Build and refine the structure of media audience buying strategy. Social Media experience required.

Major Tasks, Responsibilities & Key Accountabilities:

  • 30%-Program/Channel Management: Manage development of social media plans (paid and organic), from inception to completion, leading integration with the analytics team on measuring the success of the campaigns. Owner of editorial calendar for all social media campaigns, and maintain channel management.

  • 40%-Paid Media Management: Support social team with paid media planning, buying and reporting for all social campaigns. Manage social media campaigns directly from social channels ad platform (bidding, targeting, ad creation, etc.). Partner with social planning and analytics team to define targeting segments for campaigns.

  • 15%-Reporting/Metrics: Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

  • 15%-Organizational Alignment/Relationships; Build relationships with key internal stakeholders; platform partners, media, agencies, creative teams, merchandising marketing, public relations, and community affairs.

Nature and Scope: This position reports to Sr. Manager, Agile Marketing. This position has no Direct Reports

Environmental Job Requirements:

Environment:

Located in a comfortable indoor area.

Any unpleasant conditions would be infrequent and not objectionable.

Travel: Typically requires overnight travel less than 10% of the time.

Standard Minimum Qualifications:

Must be eighteen years of age or older.

Must pass the Drug Test. Must pass Background Check.

Must pass pre-employment test if applicable.

Additional Minimum Qualifications:

Education Required: The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Work Experience Required: 4

Physical Requirements: Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

  • Must be adept in Excel and Power Point

  • Must have 3-5 years of paid media experience

  • Highly collaborative team player who is focused, self-motivated, detail oriented, and able to adapt to changing priorities and tight timelines

Preferred Qualifications:

  • Professional experience associated with social media platforms and corresponding tools such as enterprise management, Twitter or Facebook ads manager platform, Google analytics, basic HTML and Omniture.

Knowledge, Skills, Abilities and Competencies:

  • Excellent written and verbal communication skills

  • Ability to manage multiple projects at the same time

  • Solid understanding of various marketing tools

  • Strong analytically with demonstrated business planning skills

  • Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented

  • Influential; practiced in negotiating with others in ways that result in win-win outcomes

  • Ability to work with other team members in either a support or leadership role

  • Knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.

  • Knowledge of media planning and evaluation

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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