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Home Depot Analyst, Sales Enablement Marketing in Atlanta, Georgia

Position Purpose:

The Analyst Pro Sales Enablement Marketing will support the development and management of integrated, cross-channel marketing strategies to meet Sales Team business objectives and revenue goals. This role will support lead generation and nurturing strategies, guided and optimized by analytical insights. This position will also assist in establishing and maintaining an operational cadence for stakeholder communication and evaluation of strategies for continued alignment. The position will work as a liaison between Sales and all Marketing functions.

Major Tasks, Responsibilities and Key Accountabilities:

  • Use strategic thinking to see the big picture, determine the problem and understand fundamental parts of the problem.

  • Prepare and deliver insights and recommendations based on analyses.

  • Review sales/financial analyses (what sold/did not sell; determine which categories have potential to move upward; cost/benefit analysis; data process modeling/analysis of problems, regression analysis).

  • Identify trends in consumer lifestyle and technology; conduct customer focus groups and analyze/synthesize findings.

  • Scan business/industry trends; scan competitive landscape; analyze consumer data

  • Interpret data based on specific knowledge of statistics and procedures used.

  • Provide data to all Directors to support decision making. Provide input on forecast based on knowledge of product and technology.

  • Provide input on strategy based on knowledge of industry and technology trends.

  • Provide customers with specialized information from a variety of resources.

  • Facilitate workout problem-solving sessions with multiple groups of people.

  • Synthesize findings and derive conclusions from analyses and make oral/written recommendations to upper management. Execute tasks related to core operations projects and/or process improvements. Execute day to day processes related to their areas of responsibility. Communicate issues and roadblocks related to their areas of responsibility.

Nature and Scope:

Typically reports to Manager, Pro CX

Environmental Job Requirements:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.

Must pass the Drug Test.

Must pass Background Check.

Must pass pre-employment test if applicable.

Education Required:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 3

Physical Job Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Preferred Qualifications:

  • Bachelor's Degree is preferred.

  • 1 year of experience in brand marketing, business, retail, and/or consulting is preferred.

  • Experience in working with Sales to develop, execute & measure lead generation and nurturing programs is preferred

  • Technical and analytical skills (ability to use MS Office Suite including Excel, Access, PowerPoint, etc.)

  • Strong communication verbally as well as written (including presentation skills)

  • Leadership skills (often directing teams of people on a common goal – vendors and business partners)

  • Proven experience in planning and prioritizing work to meet commitments aligned with organizational goals

Knowledge, Skills, Abilities and Competencies:

  • Leverages Partnerships

  • Teamwork Adaptability

  • Problem Solving

  • Strong quantitative skills such as statistics and data analysis

  • Self-Development

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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